Tim Cook’s first 5 years: Apple’s CEO on failure and why he still believes in surprises
We hear from Apple CEO Tim Cook during the company’s quarterly earnings calls, but lately the leader of Apple has been opening up in ways that non-analysts can understand. First he sat down with Fast Company, and on Monday an in-depth Washington Post interview on Cook’s 5-year anniversary as CEO offered more insight into the company’s past failures and future surprises. A lot has changed in the last five years, Cook told the Post. Steve Jobs passed away just six weeks after Cook took the reins, which came as a shock, he said. Apple expanded its product lineup after Jobs’s death, and some of those devices were conceived of and developed entirely without Jobs’s input. Apple just sold its 1 billionth iPhone, even as analysts and investors fret over the smartphone’s declining revenue. There are bigger changes in store, Cook said, though he played coy as usual.To read this article in full or to leave a comment, please click here