Twitter’s impact on 2016 presidential election is unmistakable
Twitter has played an outsized role in a 2016 presidential election that continues to test the electorate. Despite Twitter's ongoing business problems, the ability of a single tweet to shape political conversation and drive media coverage has never been greater. A marked contrast exists between Twitter's business acumen (or lack thereof) and the sometimes seemingly unintentional influence it wields on the current election.The leading candidates for America's next presidency use Twitter to energize their supporters and draw citizens who wouldn't otherwise follow political discourse. Twitter's simple and personal messages resonate in a way that more traditional means of communication — mail robocalls and yard signs — no longer can.To read this article in full or to leave a comment, please click here