Tech boosts the fan experience at U.S. Bank Stadium
The new $1.1 billion home of the Minnesota Vikings aims to deliver the space and technology for the ultimate fan experience. It has the requisite modern stadium features – slick club spaces, luxury suites, and a wide range of food and beverage options – plus some unique additions, including an interactive exhibit space that lets visitors test their athletic prowess, a fantasy-football video board so ticket-holders can keep tabs on all the league action, and a transparent roof that helps flood the space with natural light without exposing occupants to Minnesota’s bitter winter temps. "We didn’t want to get caught in the trap of saying this is the most advanced stadium around, because the reality is that a lot of what we're putting in the stadium, there are bits and pieces of it that are being used all over the world in some way, shape or form,” said John Penhollow, vice president of corporate & technology partnerships with the Minnesota Vikings. “That said, how could we bundle all of the stuff… in such a way that it enhances the experience?"To read this article in full or to leave a comment, please click here
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