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Why Microsoft bought LinkedIn for $26 billion, in one word: Cortana
The image above says it all: Microsoft spent $26.1 billion to ensure that you’ll never walk into a meeting “cold” again.Picture a typical business trip: meetings all day, drinks at night. A good salesperson knows his or her contacts before he or she steps foot in the door. But that goes for coworkers as well: How you you make them feel comfortable? How do you make them part of a team? How do you let them know who to approach, both inside and outside the company?All of this usually takes some effort on your part, or at least a competent assistant. And that’s the role that Microsoft hopes to play, especially with its digital assistant, Cortana, and Office 365.To read this article in full or to leave a comment, please click here