Worldwide mobile app market hits $34 billion
Remember a few years ago when everyone and his brother was scrambling to build a mobile app in a frantic gold rush to get rich quick? Well, there was plenty of real gold in them thar virtual hills, but as in most gold rushes, only few people actually struck it rich.Similarly, over time the nimble advantages of the early online prospectors have been overtaken by the giant companies that now largely own the digital world.At least, that’s my takeaway from IDC’s new Worldwide Mobile Applications Forecast, 2016-2020 study. According to the IDC research, “mobile device users installed nearly 156 billion mobile applications worldwide in 2015, generating $34.2 billion in direct (non-advertising) revenue.”To read this article in full or to leave a comment, please click here