Cisco’s new campaign: ‘There’s never been a better time’ to be digital
Over the past 30-plus years, Cisco has almost single-handedly carried the flag for network-centric innovation. Its many brand campaigns along the way have told us that Cisco can “Empower the Internet Generation” and connect the “Human Network” and that “Tomorrow Starts Here.” Each of those branding initiatives was tied to a different era in networking. For example, “Tomorrow Starts Here” was targeted at the Internet of Things (IoT). Now that IoT is well underway, Cisco is changing its brand to be more reflective of the next wave in business: the “digital” era. This morning, Cisco’s Chief Marketing Officer, Karen Walker, outlined the thoughts behind Cisco’s new brand campaign of “There’s Never Been A Better Time.” Cisco’s tagline is supported by a number of use cases that explain what it is that there’s never been a better time to do. Below are a couple of examples that illustrate how “there’s never been a better time to make cities smarter” or “… to save the rhinos.” Along with the headline, Cisco provides stories and data points, quantifying the value of digitization.To read this article in full or to leave a comment, please click here
