The fall and rise of TikTok (traffic)
The United States ban on TikTok went into effect on January 19, 2025, and although service began to be restored after just 14 hours, it was only close to the inauguration of Donald Trump as the 47th President of the United States that associated DNS traffic started to recover to closer to previous levels. In this post, we analyze the events of January 19 and 20, and what they meant for TikTok-related DNS traffic, but also other competitors (including their growth outside the US).
For context, we wrote an initial blog post about the TikTok ban on Sunday, January 19, 2025. The ban was part of the "Protecting Americans from Foreign Adversary Controlled Applications Act," proposed in Congress, which ordered ByteDance to divest due to alleged security concerns. The bill was signed into law by Congress and President Biden in April 2024, and was upheld by the Supreme Court on January 17, 2025.
Aggregated data from our 1.1.1.1 DNS resolver shows — as we’ve posted on social media — that the TikTok shutdown in the US began to impact DNS traffic to TikTok-related domains on January 19, just after 03:30 UTC (22:30 ET on January Continue reading