Alibaba faces lawsuit from luxury brands over counterfeits
Alibaba Group has been hit with a lawsuit from luxury brands that alleges that the Chinese e-commerce giant has been deliberately promoting the sale of counterfeit products.The lawsuit, filed in a New York federal, comes from Gucci, Yves Saint Laurent and other brands owned by Kering. The brands claim that Alibaba has knowingly helped an “army of counterfeiters” to sell their products over its e-commerce sites.These counterfeiters include little-known Chinese vendors that are selling fake Gucci bags for cheap prices, and in wholesale quantities. Alibaba’s search algorithms direct customers to these counterfeits, even when it’s obvious that the products are fakes, the brands alleged in a filing.To read this article in full or to leave a comment, please click here