Pebble seeks to tap the Chinese market
Pebble hopes to replicate in China the success it has had in the U.S., by working to build a fanbase for its smartwatches.Three years ago, Pebble’s first product launched on Kickstarter as a crowdfunded project that initially raised over US$10 million from thousands of backers.“We have always had a tight relationship with the people using the product, and our intention is to continue that in China,” said Eric Migicovsky, Pebble’s CEO in an interview on Wednesday.The Silicon Valley startup is still in the early stages of tapping the country’s market, and only a month ago it upgraded its software to support Chinese language characters. It also began offering its smartwatches as a crowdfunding campaign on local e-commerce site JD.com that managed to rake in almost 300,000 yuan ($49,000) from 1,400 supporters earlier in April.To read this article in full or to leave a comment, please click here