Adblock browsers for Android and iOS to keep mobile ads, tracking at bay
By building browsers with integrated ad blocking, German company Eyeo hopes to attract more users. A beta version of the Android browser is now available for download from the Play store.There are several reasons people choose to block ads: They can cause pages to load slower, consume data plans, and shorten battery life, according to Eyeo. The company also contends users are safer since malware often hides behind ads.The Adblock Browser for Android is based on Firefox and Adblock Plus. The functionality is the same as when using the existing Adblock Plus add-on.The reason for developing browsers with ad blocking baked in is that the add-on hasn’t attracted many users. By integrating the functionality, it becomes easier for non-tech savvy users to benefit from it, according to Ben Williams, communications and operations manager at Eyeo.To read this article in full or to leave a comment, please click here