Oracle bolsters Marketing Cloud to show CMOs the big picture
It’s a common theme that spans functional areas within the organization: data remains stuck in silos, making it all but impossible for decision-makers to get a glimpse at the big picture. Zeroing in on marketers’ experience of this problem, Oracle on Wednesday rolled out several enhancements to its Marketing Cloud designed to help companies develop a more holistic view of their customers.Among the new features unveiled at Oracle’s Modern Marketing Experience event this week in Las Vegas are Oracle ID Graph, Rapid Retargeter and AppCloud Connect.Oracle ID Graph is designed to help marketers connect the many identities a consumer may have across channels and devices and understand that they all belong to the same person.To read this article in full or to leave a comment, please click here