Cheap mobile subscriptions the bait as Euro operators become more aggressive
Consumers seem to be coming out on top as a growing number of European telecom and cable operators offer discounted mobile subscriptions as a bonus for choosing other services.Bundles with broadband, telephony and TV across fixed and mobile networks are becoming increasingly important for operators across the continent. The latest example is British operator BT, which on Wednesday announced its return to the consumer mobile market.The expressed goal is to offer the best-value, 4G SIM-only mobile deals as a reward for its broadband customers. The cheapest plan costs £5 (US$7.40) per month and includes 500MB of data, unlimited texts and 200 voice minutes. BT’s broadband subscribers can also choose a plan with 2GB of data, unlimited texts and 500 voice minutes for £12 per month, the operator said.To read this article in full or to leave a comment, please click here