Samsung and HTC have a lot to prove with Sunday smartphone launches
Samsung Electronics and HTC are going head to head on Sunday with almost simultaneous launches of new flagship smartphones. Both companies have a lot to prove, but for different reasons.“Samsung is fighting for its credibility and HTC for its survival,” said Neil Mawston , executive director at market research company Strategy Analytics, speaking of the duelling events ahead of Mobile World Congress in Barcelona.Mawston thinks Samsung’s critics have been a bit too harsh on the company. Despite the shortcomings of the Galaxy S5, it was the second-best-selling phone last year, beaten only by the iPhone 5S. However, the S5 wasn’t able to live up to expectations, and Samsung is now under pressure to launch something special.To read this article in full or to leave a comment, please click here