Multicasting Content in the Twilight of Social Media

During Cisco Live EMEA last week I had an interesting conversation with a few people at the show around social media and how the usage of the platforms appears to be changing thanks to decisions made by the smartest people in a given broom closet. With the acceleration of the demise of Twitter as a platform I couldn’t help but comment on the fact that social media is becoming less about conversation and more about broadcast, which seemed to catch some of the people in the conversation off guard.
Back and Forth
Ever since the beginning of my time on Twitter, I’ve seen the platform as conversational instead of content-focused. Perhaps that’s the reason why the idea of a tweet storm has irritated me so much over the past few years. Twitter is about talking to people. It’s about interacting with them and creating a conversation in the noise. Twitter allows us to connect to people and exchange ideas and viewpoints.
Contrast that with other platforms in the social media spectrum. Specifically I’m thinking of Youtube video or TikTok videos. These platforms are designed to create content and send it to a number of people to view. It’s multicasting content Continue reading

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