Is Apple building a car?
Early last week, a somewhat bizarre Apple rumor emerged from out of nowhere. Specifically, rumor has it that Apple is seriously investigating the prospect of developing its own branded automobile. The wave of rumors began a few days ago when Business Insider posted a report claiming that Apple was working on an exciting project that was luring back former employees from Tesla.... We got an unsolicited email from an employee at Apple about "vehicle development" at the company. This person said Tesla employees were "jumping ship" to work at Apple. "Apple's latest project is too exciting to pass up," the person said. "I think it will change the landscape and give Tesla a run for its money." Initially, it was easy to scoff at the report. Not only does the notion of Apple getting into the car business seem absurd on its face, but it's not as if Apple employees are exactly known for sending unsolicited emails about top secret research initiatives to tech publications. At most, the prevailing attitude was that Apple was simply keen on deepening their exploration into automotive-based software such as CarPlay. The very next day, Bryan Chaffin of Mac Observer chimed in with a Continue reading