Microsoft Dynamics CRM gets an analytics-infused update
Following the launch of Dynamics CRM 2015 last November, Microsoft on Monday announced a Spring update to the software that promises new social, mobile and analytics capabilities along with closer integration with Office 365.On the social front, for instance, the Spring ‘15 release of Microsoft’s customer relationship management suite offers a new social center where marketing, sales and service teams can monitor social topics and engage directly with communities. Companies can create end-to-end customer engagements from social posts, while social analytics tools now offer text mining, cloud visualization and a social activity map. Tying it all together, Microsoft said, is a redesigned user interface.To read this article in full or to leave a comment, please click here

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