Knowing Your Audience…and Showing It
We all know that you’re supposed to “Know Your Audience.” Doing so improves engagement, and avoids faux pas like “Suggested Tweets.” But recently I realised that this doesn’t have to be subtle. Drop hints early on in your presentation that you’ve taken the time to understand the audience – it can really lift the mood.
Suggested Tweets – Just Say No
Companies that obsess about the wrong kind of metrics think that all they need is to get their message repeated many times. So they give employees & partners a list of “suggested tweets.” These are pre-written Tweets that people can send out from their own Twitter accounts, to “generate buzz.” I have seen many companies do this, and it is overwhelmingly lame. It devalues the message, and devalues those who send out these “suggested tweets.”
In the lead-up to the recent Cisco UCS event, many members of the Cisco Champions program sent out the same set of tweets. When I see the same tweet from several people in my stream, it’s obvious what’s going on. If you’re running a marketing Twitter account, then yeah, I expect marketing messages. But if you’re a real person, and I’ve Continue reading



