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The term “lifestyle brand” is often used to describe a company or product that is associated with a certain lifestyle or set of values. A lifestyle brand may target a specific demographic, such as millennials, or it may be more broadly appealing.
Some companies embrace the lifestyle brand label while others shy away from it, preferring to focus on their product or service rather than any sort of perceived image.
So, what exactly is a lifestyle brand? And does it make sense for your business? Let’s take a closer look.
What is a lifestyle brand?
A lifestyle brand can be defined as a company or product that is associated with a certain lifestyle or set of values. The key word here is “associated.” A lifestyle brand doesn’t necessarily produce products that are directly related to the lifestyle in question. Rather, the connection is more abstract.
For example, consider the clothing brand Levi’s. Levi’s isn’t explicitly a “lifestyle brand,” but it is often associated with the “casual cool” lifestyle. This is because Levi’s has built its image around being a relaxed, comfortable, and stylish brand. As a result, people who identify with the “casual cool” lifestyle are more likely Continue reading