Crawler Hints supports Microsoft’s IndexNow in helping users find new content


The web is constantly changing. Whether it’s news or updates to your social feed, it’s a constant flow of information. As a user, that’s great. But have you ever stopped to think how search engines deal with all the change?
It turns out, they “index” the web on a regular basis — sending bots out, to constantly crawl webpages, looking for changes. Today, bot traffic accounts for about 30% of total traffic on the Internet, and given how foundational search is to using the Internet, it should come as no surprise that search engine bots make up a large proportion of that what might come as a surprise is how inefficient the model is, though: we estimate that over 50% of crawler traffic is wasted effort.
This has a huge impact. There’s all the additional capacity that owners of websites need to bake into their site to absorb the bots crawling all over it. There’s the transmission of the data. There’s the CPU cost of running the bots. And when you’re running at the scale of the Internet, all of this has a pretty big environmental footprint.
Part of the problem, though, is nobody had really stopped to ask: maybe Continue reading


