Who won Super Bowl LVI? A look at Internet traffic during the big game

“It's ridiculous for a country to get all worked up about a game—except the Super Bowl, of course. Now that's important.”
- Andy Rooney, American radio and television writer

When the Super Bowl is on, there are more winners than just one of the teams playing, especially when we look at Internet trends. By now, everyone knows that the Los Angeles Rams won, but we also want to look at which Super Bowl advertisers were the biggest winners, and how traffic to food delivery services, social media and messaging apps, and sports and betting websites changed throughout the game.
We covered some of these questions during our Super Bowl live-tweeting on our Cloudflare Radar account. (Hint: follow us if you’re interested in Internet trends).
Cloudflare Radar uses a variety of sources to provide aggregate information about Internet traffic and attack trends. In this blog post, as we did last year, we use DNS name resolution data to estimate traffic to websites. We can’t see who visited the websites mentioned, or what anyone did on the websites, but DNS can give us an estimate of the interest generated by the ads or across a set of sites in Continue reading