Improving Performance and Search Rankings with Cloudflare for Fun and Profit

Making things fast is one of the things we do at Cloudflare. More responsive websites, apps, APIs, and networks directly translate into improved conversion and user experience. On November 10th, Google announced that Google Search will directly take web performance and page experience data into account when ranking results on their search engine results pages (SERPs), beginning in May 2021.
Specifically, Google Search will prioritize results based on how pages score on Core Web Vitals, a measurement methodology Cloudflare has worked closely with Google to establish, and we have implemented support for in our analytics tools.

The Core Web Vitals metrics are Largest Contentful Paint (LCP, a loading measurement), First Input Delay (FID, a measure of interactivity), and Cumulative Layout Shift (CLS, a measure of visual stability). Each one is directly associated with user perceptible page experience milestones. All three can be improved using our performance products, and all three can be measured with our Cloudflare Browser Insights product, and soon, with our free privacy-aware Cloudflare Web Analytics.
SEO experts have always suspected faster pages lead to better search ranking. With the recent announcement from Continue reading




