Certifications Are About Support

You may have seen this week that VMware has announced they are removing the mandatory recertification requirement for their certification program. This is a huge step from VMware. The VCP, VCAP, and VCDX are huge certifications in the virtualization and server industry. VMware has always wanted their partners and support personnel to be up-to-date on the latest and greatest software. But, as I will explain, the move to remove the mandatory recertification requirement says more about the fact that certifications are less about selling and more about supporting.
The Paper Escalator
Recertification is a big money maker for companies. Sure, you’re spending a lot money on things like tests and books. But those aren’t usually tied to the company offering the certification. Instead, the testing fees are given to the testing center, like Pearson, and the book fees go to the publisher.
The real money maker for companies is the first-party training. If the company developing the certification is also offering the training courses you can bet they’re raking in the cash. VMware has done this for years with the classroom requirement for the VCP. Cisco has also started doing in with their first-party CCIE training. Cisco’s example also shows Continue reading

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