Releasing AddThis on Cloudflare Apps: Making Disciplined Product Design Decisions

This is a guest post by Emily Schwartz, Product Manager for the AddThis team at Oracle. With a background in digital media that has spanned across NPR, WaPo Labs, Trove, and others, Emily cares deeply about helping publishers leverage data and technology for success.
The Process of Paring Down
When our team learned about the opportunity to build an AddThis app on Cloudflare Apps, I was ready to pounce. Building for distribution platforms is a core part of our business and product strategy, and I knew AddThis could bring a lot to the table for Cloudflare users. With a media background in my pocket, I understand the necessity of making content easily and quickly distributable -- and I wanted to get our tools in front of new users so we could learn more about the critical needs of publishers, merchants, and website owners.
The decision to build was the easy part. What to build was the challenging part.
With time and resources tight, I knew building an app that offered our full suite of website tools wouldn’t be immediately feasible—or even make sense. Share buttons, follow buttons, related posts, list building, link promotion, and tip jar are all Continue reading



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