Do hackers eat turkey? And other Thanksgiving Internet trends

Thanksgiving is a tradition celebrated by millions of Americans across six time zones and 50 states, usually involving travel and bringing families together. This year, it was celebrated yesterday, on November 23, 2023. With the Internet so deeply enmeshed into our daily lives, anything that changes how so many people behave is going to also have an impact on online traffic. But how big an impact, exactly?
At a high level: a 10% daily decrease in Internet traffic in the US (compared to the previous week). That happens to be the exact same percentage decrease we observed in 2022. So, Thanksgiving in the US, at least in the realm of Internet traffic, seems consistent with last year.
Let’s dig into more details about how people deal with cooking (or online ordering!) and whether family gatherings are less online, according to our Cloudflare Radar data. We’ll also touch on whether hackers stop for turkey, too.
The Thanksgiving hour: around 15:00 (local time)
While we can see a 10% overall daily drop in US traffic due to Thanksgiving, the drop is even more noticeable when examining traffic on an hour-by-hour basis. Internet activity began to decrease significantly after 12:00 EST, persisting Continue reading

