Will Data Destroy Democracy?
Lawrence Lessig, Roy L. Furman Professor of Law and Leadership, Harvard Law School and Darren Bolding, CTO, Cambridge Analytica
Moderator: Matthew Prince, Co-Founder & CEO, Cloudflare
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MP: If there’s one person responsible for the Trump presidency, it seems there is a compelling argument that that might be you.
DB: I very much disagree with that.
MP: How does Cambridge Analytica work, and how did the Trump campaign use it to win the presidency?
DB: we take that data and match it up with lists of voters, and combine that data science to come up with ideas about you who might want to sell a product to, or in teh case of politics, this is this person's’ propensity to vote, this is the candidate they are likely most interested in. WE also do all the digital advertising. By combining data with digital advertising, we have lots of power.
MP: so you don’t want to take credit for having won the election; but the campaign's use of data and targeting was an important factor in the election.
DB: Yes, and what Cambridge did was basically a great turnaround story.
MP: larry you ran a presidential Continue reading
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