Changing Diapers, Not Lives
When was the last time you heard a product pitch that included words like paradigm shift or disruptive or even game changing? Odds are good that covers the majority of them. Marketing teams love to sell people on the idea of radically shifting the way that they do something or revolutionizing an industry. How often do you feel that companies make something that accomplishes the goal of their marketing hype? Once a year? Once a decade? Of the things that really have changed the world, did they do it with a big splash? Or was it more of a gradual change?
Repetition and Routine
When children are small they are practically helpless. They need to be fed and held and have their diapers changed. Until they are old enough to move and have the motor functions to feed themselves they require constant care. In fact, potty training is usually one of the last things on that list above. Kids can feed themselves and walk places and still be wearing diapers. It’s just one of those things that we do as parents.
Yet, changing diapers represents a task that we usually have no issue with. Sure it’s not the most glamorous Continue reading