The Changing Landscape of Selling in the Age of SDN
There are massive waves of technology upheaval taking place in the marketplace, causing disruption and providing a challenge to technology salespeople who are used to selling in the traditional ways. Cloud, Automation, Mobility, Adaptive Security and the Internet of Things are just a few of the major changes affecting the landscape right now. And while these technologies are certainly challenging in their own right, there is one technology that stands on it’s own, not only in terms of how technology decisions are made, but also how technology is bought.
That technology is Software Defined Networking (SDN). SDN is causing a fundamental shift in the way that technology is procured. There is a major shift away from buying point products and technologies which only meet a specific need and instead looking at the bigger picture with an aim of technology procurement fitting into a larger ecosystem that is providing broader solutions, enabling shorter ROI and better business agility.
Application-Centricity Creates New Stakeholders
The buying process used to be relatively straightforward, and different technology groups within an organization could procure technology within their own silo with little regard to how it fit within the broader ecosystem. Often times, the technology implemented would dictate and limit what applications could Continue reading