Executives still mistrust insights from data and analytics
Data and analytics are increasingly becoming central to business decision-making, especially in areas such as driving customer growth, improving productivity and managing risk. But even as organizations push to make their decision-making more data-driven, business leaders accustomed to making decisions based on gut-instincts and experience are having trouble trusting insights from data and analytics (D&A).Forrester Consulting, commissioned by the Data and Analytics Global team at professional services firm KPMG, recently surveyed 2,165 data and analytics decision-makers from a range of industries in Australia, Brazil, Canada, China, France, Germany, India, the U.K. and the U.S.To read this article in full or to leave a comment, please click here
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