Making home Internet faster has little to do with “speed”


More than ten years ago, researchers at Google published a paper with the seemingly heretical title “More Bandwidth Doesn’t Matter (much)”. We published our own blog showing it is faster to fly 1TB of data from San Francisco to London than it is to upload it on a 100 Mbps connection. Unfortunately, things haven’t changed much. When you make purchasing decisions about home Internet plans, you probably consider the bandwidth of the connection when evaluating Internet performance. More bandwidth is faster speed, or so the marketing goes. In this post, we’ll use real-world data to show both bandwidth and – spoiler alert! – latency impact the speed of an Internet connection. By the end, we think you’ll understand why Cloudflare is so laser focused on reducing latency everywhere we can find it.
First, we should quickly define bandwidth and latency. Bandwidth is the amount of data that can be transmitted at any single time. It’s the maximum throughput, or capacity, of the communications link between two servers that want to exchange data. Usually, the bottleneck – the place in the network where the connection is constrained by the amount of bandwidth available – is in the “last mile”, either the Continue reading