Free Windows 10 upgrade will have ‘no financial impact’ on Microsoft
When Microsoft announced that it would be offering consumers a free upgrade to Windows 10, it got a lot of people talking. After all, the company charged $199 per license for consumers to upgrade to Windows 7 Professional just six years ago. So clearly, a free upgrade to a new OS would have to have a big impact on Microsoft’s business, right?Not so much, according to Katherine Egbert, a managing director and senior research analyst at Piper Jaffray. She said in an email that because most people get a new version of Windows when they buy a new computer, the decision to offer free upgrades will have “no financial impact” on Microsoft. The company will still make money from PC manufacturers who have to license Windows 10 for the new hardware that they sell.To read this article in full or to leave a comment, please click here