What the FCC’s new robocall rules mean for your company’s marketing efforts
Marketers now face tougher restrictions on their use of “robocalls” and other automated telemarketing techniques thanks to a new set of declaratory rulings issued by the FCC on Thursday.Although the Telephone Consumer Protection Act of 1991 requires prior consent for autodialed, prerecorded or artificial voice calls to wireless and residential wireline numbers, marketers have still been able to exploit numerous loopholes to make questionable calls anyway.Now, in response to thousands of consumer complaints and nearly two dozen petitions, the FCC has affirmed consumers’ rights to control the calls they receive and made it clear that telephone companies can use robocall-blocking technology to help them.To read this article in full or to leave a comment, please click here