Daum Kakao hopes social network Path will lead to international expansion
Social network Path will soon be under new ownership.The privacy-focused service found few friends in its native San Francisco, notching up just 10 million regular users in five years of existence, most of them in Southeast Asia.That geographical focus, though, has caught the attention of Daum Kakao Communications, the South Korean company behind the popular instant messaging platform KakaoTalk, which sees Path as the perfect way for it to expand internationally.Social networking services need to reach a critical mass of users to survive in a community. Some become global successes, but others succeed only regionally. Google’s Orkut found that mass only in Brazil before closing last September, while Path found success in Southeast Asia, particularly Indonesia, where it is one of the top three social networking services, according to Daum Kakao.To read this article in full or to leave a comment, please click here