Apple Watch’s nose-dive predictions suggest Apple needs a new way to innovate
Slice Intelligence's Apple Watch estimates confirm that Apple needs a different narrative for innovation in new product categories. The company's Wizard of Oz –like assertion that it knows everything that consumers might ever want hamstrings its ability to introduce an Apple version of an evolving product category that's not perfect.Business Insider and MarketWatch have both announced the death of the Apple Watch, with data from Slice Intelligence pointing to a 90% decline in Apple Watch sales since the device's opening week on the market. It might just be a bad case of schadenfreude due to the ingestion of bad data. Literally translated from German, schadenfreude means damaging joy, but often is interpreted to mean evil glee. Apple, the most valuable brand, is under a microscope because of its success compounded by persuasive marketing. Now that a marketing survey may indicate a drop in Apple Watch sales, many observers are rejoicing with evil glee that the hugely successful company might fail. But the shipment data hasn't been verified by Apple, and no one knows the company's expectations for Apple Watch sales over the entirety of its debut year.To read this article in full or to leave a comment, please Continue reading

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