Facebook acquires The Find e-commerce search engine
Facebook has acquired The Find, a nine-year-old company with a search engine that indexes products across thousands of e-commerce sites.The deal, the value of which was not disclosed, was announced in a post on The Find’s website.“Key members of our team are joining the company and will be working hard to integrate our technology to make the ads you see on Facebook every day better and more relevant to you,” the company said.That probably means the ads Facebook users see will be more relevant to products they’ve been browsing and buying online, perhaps highlighting local retailers. One of The Find’s features is that it attempts to mix online and local stores and says its results are based on “your social profile.”To read this article in full or to leave a comment, please click here