Salesforce Community Cloud gets recommendation tool to boost engagement
After launching its Community Cloud last August for companies trying to engage their customers online, Salesforce has now given the platform a major update.Community Cloud, designed to let companies create their own “LinkedIn-style” communities for customers, partners and employees, has a new Targeted Recommendations feature aimed at promoting user engagement in these sites.Powered by algorithms that analyze both structured and unstructured data, the new feature is designed to bring community members the most relevant content, including posts, resources, files and groups. Community managers can suggest content with specific information or post an announcement into the feed and direct it at a specific group, member type or individual. Within a fitness-related community, for example, one could offer a coupon for running shoes.To read this article in full or to leave a comment, please click here