Amazon opens store on Alibaba to sell imported goods in China
To reach more Chinese consumers, Amazon.com has opened an imported goods store on an Alibaba Group site.The new store will officially launch next month on Alibaba’s Tmall.com site, and will function as a pilot project, Amazon said Friday.Amazon already has its own e-commerce site geared for the country, but its share of China’s online retail market is only 0.8 percent, according to Beijing-based research firm Analysys International.Alibaba, in contrast, controls three quarters of the market through its Tmall and Taobao Marketplace sites, and has 265 million monthly active users.The Chinese market is fiercely competitive, as Amazon is not only competing against Alibaba, but also scores of other smaller e-commerce providers routinely offering promotional deals on products.To read this article in full or to leave a comment, please click here