How More Services Providers Are Thinking ‘Outside In’
June usually signals two things in my household: the end of the school year, and the beginning of the trips to the multiplex for the latest family-friendly animated movie. This year is no different, and from everything we’ve heard, Disney / Pixar’s latest entrant, Inside Out, is a winner.
While animated and emotion-based avatars are cute and funny, it’s the reverse concept that’s driving a lot of service provider thinking. And that is, thinking from the ‘Outside In’.
What do I mean by this? It all depends on the point of view. For a service provider that’s managing a network, be it global, regional, or metro, there’s a natural tendency to think about starting from the core and extending it out to edge. For this network, it’s important to have a reliable, super fast core – big fast iron that can process packets and bandwidth at really fast rates.
This is certainly important, but in order to differentiate and add value to their customers, service providers are investing more at the edge. They are thinking about how to wrap up and package network functionality, offer these up as monetized services, and distribute these all the way to the customer premises. Continue reading

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