Battle over app analytics accelerates with Apple’s entry
With Apple offering its own tool for developers to see how their apps are selling, pressure is on specialist vendors to improve their offerings. On Wednesday, App Annie announced it had acquired mobile measurement company Mobidia to do just that.Last week Apple started sending out invites to test a beta version of its App Analytics tool.Even if Apple isn’t competing directly with paid services and tools from the likes of App Annie, Appsee and Yahoo-owned Flurry, the company’s entry will have an effect on the market.The features Apple offers are pretty basic, covering app installs, retention and in-app revenue, and are only compatible with iOS.However, Apple’s entry shows how the app analytics market is maturing and becoming a more integrated part of smartphone OS developer portals. As products from Apple and Google improve, stand-alone tools have to become increasingly advanced to remain relevant.To read this article in full or to leave a comment, please click here
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