Tim Cook talks Apple Watch, Steve Jobs, and more
With about a month to before the Apple Watch launches, Apple CEO Tim Cook sat down with Fast Company for a wide-ranging interview that touched on a number of pertinent topics.When asked rather directly about the perception among many that the Apple Watch still lacks an overarching use case, Cook articulated that similar pessimism colored previous Apple product launches. With the iPod, the expectations for Apple itself at that time were very low. And then most people panned the iPod's price. Who wants this? Who will buy this? We heard all the usual stuff. On iPhone, we set an expectation. We said we'd like to get 1% of the market, 10 million phones for the first year. We put that flag in the sand, and we wound up exceeding it by a bit.To read this article in full or to leave a comment, please click here