Great customer experience is an elusive goal
Every company says it wants to provide a top-notch customer experience; how many actually do is another matter.To wit: Although improving the customer experience is a strategic priority at a full 73 percent of businesses surveyed for a new Forrester Research report released Monday, only 1 percent of companies currently deliver an excellent experience, the study found.That’s a problem, Forrester says, because customer experience (sometimes called CX) has become a more strategic imperative than ever.“Growth is now the top priority for business leaders, and to achieve that you have to improve customer experience,” said Kyle McNabb, a vice president of research strategy with Forrester. “Traditionally we’ve all worked toward metrics like ROI, but now the metric is impact on experience.”To read this article in full or to leave a comment, please click here
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