Are Your Tweets Really Your Own?
We’ve all seen it recently. Twitter bios and blog profile pages with some combination of the following:
My tweets are my own.
Retweets are not endorsements.
My views do not represent my employer.
It has come to the point where the people in the industry are more visible and valuable than the brands they work for. Personal branding has jumped to the forefront of marketing strategies. But with that rise in personal branding comes a huge risk for companies. What happens when one of our visible stars says something we disagree with? What happens when we have to pull back?
Where Is My Mind?
Social media works best when it’s genuine. People sharing thoughts and ideas with each other without filters or constraint. Where it breaks down is when an external force starts interfering with that information exchange. Think about corporate social media policies that restrict what you can say. Or even policies that say your Twitter handle has to include the company you work for (yes, that exists). Why should my profile have to include miles of disclaimers telling people that I’m not a robot?
Is it because we have become so jaded as to believe that people can’t Continue reading