Zero rating: The overlooked mobile bandwidth revolution from Mobile World Congress 2015
I didn't attend Mobile World Congress in Barcelona last week, and I don't know what I missed more, the yummy Spanish ham or all the cool new smartphones that were introduced.But the thing that many attendees and press reports, even from those who did attend, also seemed to miss was the increasing importance of a big change in who pays for mobile bandwidth.See also: Five takeaways for CIOs from this year's MWC Whether you call it – "zero rating," "toll-free data," or simply associating it with Facebook's Internet.org initiative – the idea is that carriers make a certain amount of bandwidth available free for specific apps or use cases. The idea, according to Mark Zuckerberg's keynote presentation at MWC, is that by making a baseline amount of mobile net access free, more and more users will be enticed online, see the value of the internet, and over time become inspired to pay real money for additional access to mobile data.To read this article in full or to leave a comment, please click here