Uber buys deCarta to improve mapping and arrival estimates
Uber is acquiring deCarta, a mapping and location company that could help Uber to develop new types of services and also ensure its drivers show up on time.DeCarta, headquartered in San Jose, California, holds a variety of data pertaining to mapping, local search and turn-by-turn navigation. Location services in cars from GM and Ford have been powered by deCarta’s technology, as well as devices from Samsung and Blackberry.Now, Uber is buying the company for an undisclosed sum. It will allow Uber to improve services like UberPool and also give its users more accurate estimated times of arrival.UberPool lets several people share the same ride, with multiple pick up and drop off points, so it involves more complex routing data than a regular Uber ride. But regular rides could benefit too, if deCarta’s technology can help Uber drivers know exactly where they’re supposed to pick you up.To read this article in full or to leave a comment, please click here


