“Much more than just writing.” How I got started as a content designer


Content design is a relatively new discipline, but one that deeply affects how users perceive, choose, and use products. People who work in content design can take many names (content designers, UX writers, product writers, just to name a few) but in a nutshell, our job is to help users accomplish goals on an interface by providing them with the right guidance at the right time. Unlike visual designers, content designers are not responsible for the graphic layout or the look and feel of a given interface — instead, we own what we call the conversation between product and user along each journey to ensure that the user has all the information they need to reach their goal.
The interesting thing is — when interfaces are concerned, the more effective the text, the less noticeable it will be to users. Great content on an interface “just works”; it disappears into a delightful user experience while leading happy users to success, whatever it is they’re trying to get done with a given product. Content designers achieve that by making sure they know user needs inside out and which problems the product is trying to solve. Next, in partnership with visual designers, Continue reading