Global expansion in Generative AI: a year of growth, newcomers, and attacks
AI (Artificial Intelligence) is a broad concept encompassing machines that simulate or duplicate human cognitive tasks, with Machine Learning (ML) serving as its data-driven engine. Both have existed for decades but gained fresh momentum when Generative AI, AI models that can create text, images, audio, code, and video, surged in popularity following the release of OpenAI’s ChatGPT in late 2022. In this blog post, we examine the most popular Generative AI services and how they evolved throughout 2024 and early 2025. We also try to answer questions like how much traffic growth these Generative AI websites have experienced from Cloudflare’s perspective, how much of that traffic was malicious, and other insights.
To accomplish this, we use aggregated data from our 1.1.1.1 DNS resolver to measure the popularity of specific Generative AI services. We typically do this for our Year in Review and now also on the DNS domain rankings page of Cloudflare Radar, where we aggregate related domains for each service and identify sites that provide services to users. For overall traffic growth and attack trends, we rely on aggregated data from the cohort of Generative AI customers that use Cloudflare for performance (including Continue reading



