How “Fresh” is That Privacy Statement?
One of the best practices we advocate and measure in our Online Trust Audit is that privacy statements should have a date stamp visible at the top of the page. This is an issue of transparency and lets readers know when the statement was last updated. Combined with another advocated best practice – access to prior versions of the privacy statement, which unfortunately is offered by only 3% of sites – readers get a sense of what changed between versions and when those changes happened.
For the first time this year, we captured the actual date stamps of more than 1,000 privacy statements across the audited sectors, and though we made some high level comments in the Audit, we thought it would be insightful to show another layer of detail. One of the reasons we captured specific dates was the fact that many privacy statements were updated in the months prior to (or shortly after) May 25, 2018, when the General Data Protection Regulation (GDPR) went into effect in the European Union.
The graph below shows the date stamps from most to least recent (ending with those that have no date stamp) across the audited sectors. The green bars represent Continue reading
