Fighting the Ecosystem Wars in the Proactive Cloud
This article is a chapter from my book Explain the Cloud Like I'm 10. It has 30 reviews on Amazon! If you like this chapter then you'll love the book.

The cloud is always busy proactively working for you in the background. That’s how cloud services compete with each other to keep you in their ecosystem.
Most of the cloud services we’ve talked about so far have been request driven. You initiate a request and the cloud does something for you. You read a book. You search for the nearest coffee shop. You navigate to a destination. You send a message. You play a movie.
Handling direct requests is not all a cloud is good for. In fact, the biggest potential of the cloud is how it can proactively perform jobs for you in the background, without you asking or even knowing that it can be done.
Let’s set this up:
Packet is working with other tower owners besides SBA on similar projects. The company plans to install around 50 new sites.
“We are the perfect global partner even if they don’t know the OVH name,” says Russell P. Reeder, CEO of OVH US.


