Introducing Accelerated Mobile Links: Making the Mobile Web App-Quick

In 2017, we've predicted that more than half of the traffic to Cloudflare's network will come from mobile devices. Even if they are formatted to be displayed on a small screen, the mobile web is built on traditional web protocols and technologies that were designed for desktop CPUs, network connections, and displays. As a result, browsing the mobile web feels sluggish compared with using native mobile apps.
In October 2015, the team at Google announced Accelerated Mobile Pages (AMP), a new, open technology to make the mobile web as fast as native apps. Since then, a large number of publishers have adopted AMP. Today, 600 million pages across 700,000 different domains are available in the AMP format.
The majority of traffic to this AMP content comes from people running searches on Google.com. If a visitor finds content through some source other than a Google search, even if the content can be served from AMP, it typically won't be. As a result, the mobile web continues to be slower than it needs to be.
Making the Mobile Web App-Quick
Cloudflare's Accelerated Mobile Links helps solve this problem, making content, regardless of how it's discovered, app-quick. Once enabled, Accelerated Mobile Continue reading
Laura Frank




