CIOs question value of Microsoft’s LinkedIn buy
CIOs' views of Microsoft’s blockbuster bid to buy LinkedIn runs the gamut from dismay to cautious optimism. Some IT leaders fret that the $26.2 billion deal won't generate demonstrable value for customers while others are applauding what they see as a smart big data play. "My immediate response was, 'What the hell are they doing?,' says Brian Long, CIO of aerospace parts supplier Pattonair. Long, who views Microsoft's role in the enterprise as an enabler of Office productivity, is concerned that Microsoft suddenly wants a social network that drives sales and marketing endeavors. Long doesn’t think much of Microsoft trying to anticipate where it can tap in professionals' day-to-day life.To read this article in full or to leave a comment, please click here
The Shuttle series points to the future as John McAdam points toward the exit.