Trade Stimulators and the Very Old Idea of Increasing User Engagement

Very early in my web career I was introduced to the almost mystical holy grail of web (and now app) properties: increasing user engagement.
The reason is simple. The more time people spend with your property the more stuff you can sell them. The more stuff you can sell the more value you have. Your time is money. So we design for addiction.
Famously Facebook, through the ties that bind, is the engagement leader with U.S. adults spending a stunning average of 42.1 minutes per day on Facebook. Cha-ching.
Immense resources are spent trying to make websites and apps sticky. Psychological tricks and gamification strategies are deployed with abandon to get you not to leave a website or to keep playing an app.
It turns out this is a very old idea. Casinos are designed to keep you gambling, for example. And though I’d never really thought about it before, I shouldn’t have been surprised to learn retail stores of yore used devices called trade stimulators to keep customers hanging around and spending money.
Never heard of trade stimulators? I hadn’t either until, while watching American Pickers, one of my favorite shows, they talked about this whole Continue reading
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